It doesn’t matter how skilled someone is at fixing furniture — if they don’t have the right tools for your job, they won’t get far. The same applies to the domain of digital marketing.
Even though stories about human brilliance and natural flair for marketing are commonplace, SEO success is virtually always built upon a solid set of resources. But if you’re seeking to create marginal content, what should be in your SEO toolbox?
When you work copywriters with crafting compelling texts, some tools could make the job much, much simpler. And by using these content optimization tools properly, you can turn well-written but low-ranking content to SEO gold. Below are some tools which we find crucial.
When creating optimized content, keyword research may be one of 2 items.
SEMRush offers an”all-in-one marketing toolkit”, and that is great, but the resources we turn into most involve keyword study. Beneath the banner of”competitive intelligence”, these tools allow you to paste in websites from rivals and extract the keywords they rank for — a great shortcut to preparing your keyword strategy.
Furthermore, SEMRush allows you to track keywords with time, so if you are attempting to analyze SEO trends in 2019, it is going to be an essential part of SEO software and well worth paying for.
The name gives it away a little: this is a web site that takes keywords and relates them to the kind of searches real people make.
By scratching Google’s auto-suggest and query databases, the creators of the tool have come up with a uniquely valuable fusion. If you would like to know what clients are searching for around the keyword”baseball caps”, just plug it in the search area, and AnswerthePublic will provide a wagon wheel of chances — all in query format.
It even provides a connections attribute linking baseball caps with related conditions like baldness, sunburn, or ponytails. Even better, it’s completely free, so we make it a routine stop within our articles prep.
The next tool we find ourselves coming back to is KeywordTool.io. Again, this scratches data from Google’s autocompleting feature, doesn’t cost a cent to use, and results in a package of potential long-tail keywords to insert into the content.
The best idea is to combine AnswerthePublic and KeywordTool, as both use different databases and develop slightly different visualizations. The keyword tool is excellent for constructing blogs and articles around trending terms, while AnswerthePublic is all about answering customer questions.
Better yet, KeywordTool also offers the chance to extract keywords for Amazon, YouTube, Instagram, and Twitter. So it is not just a Google-based instrument, also it can be quite useful when trying to decode social media marketing.
Mix essential tools with marketing awareness to create unbeatable content
These tools are removable programs and websites for modern marketers but don’t just use them liberally. We want to keep tabs on the net’s best SEO sites to locate inspiration (and information about new tools that could supplement our marketing efforts). Therefore, bookmark sites such as Neil Patel, Moz, and the Search Engine Journal, and provide them a few minutes daily.
As an alternative, you could outsource content creation into SEO professionals. In great content, we know how to use the best SEO tools around, and our pool of writers can turn keywords into conversions for any topic you choose. Just touch base, and we’ll help you construct an optimal content production